Prep School Magazine Analysis

I have decided that it would be best to not only analysis one school magazine, but two, this magazine is a completely different age group who are mainly based in the front cover, verses the other magazine that I have just analysed, I thing that it is good that I have two opposite magazine, as I can see different things to look out for when I come to creating my own.

 

Continuing on with the further part of my preliminary task, I have chosen “prep school” magazine. The masthead that is used in this particular magazine, is an instant eye catcher as it is in large enticing font, the masthead is a clean printed in a formal font to present the school in a prestigious way. The word ‘Prep’ immediately shows us that this school could possibly be a pre-school, early years primary school or a preparation school.  The magazine attracts the students of the school along side their parents. The mix of the blue and white colours of the masthead is associated to the other features of the magazine; the overall colour scheme for the magazine is blue and white. The bold white writing stands out for the blue background which has been purposely done to grab our attention.

The colour scheme has been chosen to most likely symbolize the schools uniform, which can be seen in the main image. The colour scheme is bold and bright to highlight the positive features of this magazine. The colour for this magazine ties together well as the main image further carries on the white and blue colours. The blue banner is clear-cut and formal looking.  The house style of this school magazine is formal due to the blue banner and font of the headings and coverlines around the main image. The spelling and punctuation is correct implying that this magazine is formal. Dues to the formality of this magazine the circulation would probably be more popular among the older age, for example the teachers and parents. The way the magazine is present may not attract younger readers.
There is no indication of a price of this magazine which indicates that this school magazine is free; encouraging more sales. However on the skyline it states the year printed and the issue number. This highlights the fact that the magazine is an on-going magazine most likely printed annually or termly. Due to the presents of the issue number we can indicate that the contents of the magazine will highlight the positive things that happened since the last magazine. 
 The slogan of this magazine is printed under the masthead, it summarises the statement that the school carries proudly, “reflecting the best”, this highlights to us that the school must receive good results either with academic results or the students are very bright young people. The slogan emphasizes to us that the school is a prep and junior school i.e. for younger children, before high school. 
The main image is spread across the front cover; the image is displayed behind the coverlines and the advertisement shown at the bottom of the front cover. The main image illustrates young children with iPads; this highlights an issue which may be written inside in the magazine. We can guess that the subject in this issue of the magazine is to do with IT and how it will positively impact pupils; we can indicate this as the students are smiling with iPads in their hands. We can further perceive the subject matter of the magazine on the coverline which is displayed on top of the image. It reads, “A focus on IT”, this suggests to us that IT is the main story in the magazine.